The new Destination of Excellence label aims to enhance quality across the entire range of tourism offerings: accommodations, dining, sites for visits or leisure, tourist information centers, transportation.
In addition to the focus on the quality of reception and services that drives the sector, this label will particularly strengthen the level of requirement in terms of eco-responsibility.
It replaces the "Qualité Tourisme" label since May 2024 (the Qualité Tourisme label ends on 12/31/2026).
The Courchevel tourist office proudly bears the Qualité Tourisme™ mark, a symbol of our constant commitment to impeccable hospitality, attentive service, and an exemplary customer experience. This distinction reflects our desire to place visitor satisfaction at the heart of our priorities, while highlighting the skills and strengths of Courchevel.
Building on this momentum, we have chosen to go further by applying for the label " Destination of Excellence ". This approach is part of an ambitious vision : propose tourism that is both attractive, innovative, and deeply respectful of the environment.
Join the label"Destination of Excellence"Of Atout France, it is to assert a strong ambition : propose a remarkable tourist experience while preserving the natural resources that make Courchevel unique and beautiful.
In a world where travelers are increasingly attentive to the impact of their choices, this label highlights destinations committed to a demanding, responsible, and forward-looking approach. It distinguishes those that place the environment at the heart of their strategy, reconciling attractiveness, quality of service, and respect for ecosystems.
By committing and applying for the Destination of Excellence label, you benefit from :
A national and international recognition, supported by Atout France, guaranteeing the credibility of your commitment.
A structuring supportto develop a coherent, sustainable, and innovative tourism offer.
An appreciation of your environmental actionswhether it is about sustainable resource management, soft mobility, landscape protection, or reducing the carbon footprint.
A collective dynamic, bringing together public and private actors around a shared vision : make sustainability a lever for performance and attractiveness.
A continuous improvement approach, based on objective criteria fully integrating ecological and societal issues.
Commit to " Destination of Excellence ", is to choose to build a more virtuous, more resilient, and more desirable tourism model. It is to offer our visitors an authentic and respectful experience while preserving the natural treasures that define the identity of our destination.
Together, let's make our territory a reference in terms of excellence and sustainability.
Together, let's promote tourism that protects, inspires, and unites.
