The label Destination of Excellence is the only state label awarded to tourism professionals committed to providing an exemplary quality of experience for their visitors while enhancing the eco-responsibility of their service offering.
In addition to the issue of the quality of reception and services, which drives the sector, this label will specifically enhance the level of demand in terms of eco-responsibility.
It replaces the "Qualité Tourisme" brand since May 2024 (the Qualité Tourisme brand will cease on 31/12/2026).
The Courchevel tourist office proudly carries the Qualité Tourisme™ brand, a symbol of our unwavering commitment to impeccable hospitality, attentive service, and an exemplary customer experience. This distinction demonstrates our desire to place visitor satisfaction at the heart of our priorities while highlighting the expertise and assets of Courchevel.
Building on this momentum, we have chosen to go even further by applying for the " Destination of Excellence " label. This approach is part of an ambitious vision : offering tourism that is both attractive, innovative, and deeply respectful of the environment.
In a world where travelers are increasingly attentive to the impact of their choices, this label values destinations that are committed to a demanding, responsible, and forward-looking approach. It distinguishes those that place the environment at the heart of their strategy, reconciling attractiveness, quality of service, and respect for ecosystems.
By becoming a Destination of Excellence labeled establishment, you benefit from
National and international recognition, supported by Atout France, guaranteeing the credibility of your commitment.
Structuring supportto develop a coherent, sustainable, and innovative tourism offer.
Valuation of your environmental actions, whether it's rational resource management, soft mobility, protection of landscapes, or reduction of the carbon footprint.
A collective dynamic, bringing together public and private stakeholders around a shared vision : making sustainability a lever of performance and attractiveness.
A continuous improvement approach, based on objective criteria that fully integrate ecological and societal issues.
Committing to " Destination of Excellence " means choosing to build a more virtuous, resilient, and desirable tourism model. It means offering our visitors an authentic and respectful experience while preserving the natural treasures that define our destination.
Together, let's make our territory a reference in excellence and sustainability.
Together, let's support a tourism that protects, inspires, and unites.
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